4Talent

Tokyo Digital played a pivotal role in the development and evolution of the 4Talent platform, Channel 4's flagship recruitment programme aimed at promoting apprenticeships within the media industry. Our journey with the team began in 2011, where we undertook the significant task of creating Channel 4's first-ever mobile-responsive website. Over the subsequent five years, we meticulously developed and supported three distinct iterations of the 4Talent platform.

Our work extended beyond the platform itself to include a comprehensive redesign of the Channel4.com Jobs website. Additionally, we developed innovative tools for creating localized roadshow campaigns, providing a targeted approach to talent recruitment and promotion. Alongside these developments, we also delivered ongoing technical support for live events, ensuring seamless experiences that matched Channel 4's dynamic and inclusive brand.

4Talent, now known as 4Skills, continues its mission to discover and nurture talent from diverse backgrounds and ages, driven by a passion for content that resonates with Channel 4's ethos. The Channel 4 Content Creatives scheme, a notable initiative of 4Talent, offers a 24-week paid training and placement opportunity in West Yorkshire and Manchester. This scheme provides an invaluable platform for individuals to jumpstart their careers in creative digital media.

Addressing the classic conundrum of needing experience to get a job and needing a job to gain experience, 4Talent offers a practical solution. Through week-long work experience opportunities at Channel 4, individuals can explore their interests and gain valuable insights into their desired careers, no prior experience required.

Tokyo Digital's continuous engagement in developing the 4Talent platform over several years demonstrates our commitment to innovation, adaptability, and support in shaping a responsive and impactful digital presence for Channel 4's talent initiatives.